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Product Manager - Digital Marketing/Ecommerce (Closed)

About the Opportunity

Digital Project Management:

• Develop and maintain a product roadmap, acting as a product owner for online tools and platforms while maintaining a prioritized backlog of enhancements
• Build and promote a product culture of “Continuous Discovery and Delivery”
• Work constantly and throughout the feature lifecycle with key partners to iteratively create custom experiences for client segments and continuously improve the user experience (UX)
• Identify and mitigate risks early in the feature development lifecycle

Strategy and Execution:

• Collaborate with internal partners to develop a deep understanding of client preferences and design personalized customer journeys based on data-informed insights
• Implement digital enhancements based on user feedback
• Develop and document best practices including backlog management, optimization, data quality and troubleshooting

Measurement and Reporting:

• Partner with Business Analytics to understand client segments and produce regular reporting and tracking to improve the digital customer experience
• Use analytics and industry, customer and competitor insights to inform the product backlog
• Identify and scale user experience best practices (analytics-driven behaviours, heat mapping, session replay)

About You

• 3 + years of related experience in large scale technology implementations or website redesign across an organization
• 2 + years as a product owner
• Working knowledge of Agile methodologies such as Scrum, Kanban, Lean, XP etc.
• Experience with application analytics platforms
• Experience with IOS and Android mobile application development practices is an asset
• Completion of Certified Scrum Product Owner (CSPO) Certification is an asset
• Strong critical thinking and problem-solving skills including the ability to leverage data to formulate solutions that address complex business problems
• Creative thinking with a passion for growth and performance marketing
• Excellent communication skills, both written and oral
• The ability to multi-task and handle multiple ongoing projects
• Project management, organizational abilities and strong analytical skills

Salary

$100,000/year

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please note that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote #29800.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.