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Sr Director, Demand Generation

Job Highlights
Fully Remote
Permanent
$140,000

About the Opportunity

  • Develop and execute cross-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunities
  • Prioritize and manage activities across channels, including email automation, Pay-per-click (PPC, SEM) and Pay-per lead, display advertising, content syndication and promotion, virtual events, and more
  • Optimize and deploy content and messaging from the rest of the Marketing team across channels and into campaigns
  • Measure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordingly
  • Manage the day-to-day implementation of our Marketing Automation platform and other Marketing technologies
  • Create and manage project budgets and report on ROI
  • Proactively collaborate with sales, product and operations teams to ensure that lead generation goals are aligned across departments
  • Manage company website and work with the appropriate agencies and vendors to optimize for conversion and SEO
  • Build proactive website journeys leveraging Drift to inspire prospect reach out
  • Contribute to content creation, review and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.)

About You

  • Minimum of 5-8 years of relevant work experience managing cross-channel, digital- centric marketing campaigns, ideally in enterprise software or SaaS marketing
  • Data-driven, versatile digital marketer with demonstrated capability to work in fast-paced, dynamic marketing environments
  • Proven experience and understanding of marketing concepts / KPIs like MQL, SQL, lead flow, conversions, target audience profiling, etc
  • Experience using one or more leading Marketing Automation platforms (e.g., Pardot,
  • Marketo), in conjunction with Salesforce CRM
  • Experience with implementing and fine-tuning PPC SEM pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization
  • Strong hands-on experience, proficiency and enthusiasm for analyzing campaign
  • results, building reports, and manipulating data
  • Strong project management skills, accustomed to working to a budget and within strict timelines
  • Tech-savvy and experienced with Drift, LinkedIn Ads, Roll Works, Influ2
  • Eagerness to experiment with and learn new skills and technologies
  • Excellent written and verbal communication skills

Salary

$130,000 - $140,000/year

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please note that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote #28579.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

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Sr Director, Demand Generation

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