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About the Opportunity
- Provide Implementation consultancy and post-implementation support to clients in their deployment and use of Marketo Engage platform
- Configure and Design Marketo Engage program to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows
- Implement Marketing Automation solution to customers’ requirement including Campaign set-ups, building web pages, doing configurations and integration
- Conducting “on demand” assistance to resolve critical open issues that arise throughout the Proficiencies in supporting integrated campaigns using email, resulting in generation of leads and pipeline revenue delivery lifecycle
- Proactive problem diagnosis, troubleshooting and resolution
- Lead consultative engagements with clients, exploring their technical and business challenges
- Providing SME support, perform project reviews, help troubleshoot project issues
- Handling end-to-end Email Marketing campaigns including planning, targeting, testing & executing
- Formation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution scope
- Ownership of the technology solution through estimation, acceptance and delivery
- Product Upgrades and Configuration activities
- Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
- Design and develop marketing campaigns like: Email Blasts, Drip Nurture Campaigns, Engagement Programs, Attribution, Scoring, Lifecycle Trigger, Data Enrichment, Evets and other Email communications
- Expertise and Experience with other Marketing Automation Cloud applications
- Expertise and Experience integrating Marketing Automation Cloud applications
- Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
- Experience with dynamic web development, personalization, web analytics, and website optimization is a plus
About You
- University or College degree
- 10+ years overall experience managing similar projects
- Experience with Marketing Automation (Marketo) as well as Email Marketing/Campaign Management
- Email Program/Workflow creation and Implementation experience
- Enterprise software solution development experience
- Schematic design and development experience
- Implementation, Integration and Configuration experience
- SQL Training and Capacity Building experience
- Experience with development including ETL implementations
- Have setup ETL workflows with initial data loads and corresponding schemas and forms
- Scripting/programming experience (JavaScript/Typescript)
- Enterprise software implementation/development experience with API creations
- Scripting/programming experience (JavaScript preferred)
- Ability to work under pressure, think quickly, delivering to tight deadlines
- Able to work independently with minimal supervision
- Implementing Email Marketing Campaign for clients
- Have worked on setting up a fresh instance of Marketo to go live
- Have created complex scheduled multi touch campaigns
- Ability to work under flexible timings, 8 hours per day overlapping client time zones with a focus on CST time zone
- Expertise and Experience with other Marketing Automation Cloud applications is a nice to have
- Expertise and Experience integrating Marketing Automation Cloud applications is a nice to have
- Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) is a nice to have
- Familiar with dynamic web development, personalization, web analytics, and website optimization is a nice to have
How to Apply
Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote # 306440.
You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.