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About the Opportunity
- Deliver Implementation consultancy, Customer Assistance and post-implementation support to clients in their deployment and use of Marketing Automation Campaign solution
- Evaluating reports measuring the performance of email campaigns & suggests improvement efforts
- Expertise in vendor management, digital communication, product development, and business Capabilities in supporting integrated campaigns using email, resulting in generation of leads and pipeline revenue planning
- Work with C-Level, Stakeholders to create marketing plans, advertising, direct marketing and Providing Industry domain SME to assist in developing the proposed technical solution, project plan, and resource estimates
- campaigns
- Monitoring digital marketing projects for clients reported on achievements as well as ensured achievement on ROI
- Present SME expertise to marketing campaigns, conferences and industry events
- Providing SME support, perform project reviews, help troubleshoot project issues
- Providing “on demand” assistance to resolve critical open issues that arise throughout the delivery lifecycle
- Handling end-to-end Email Marketing campaigns including planning, targeting, testing & executing
- Writing sections of the proposal documents, including the technical solution, roles and responsibilities, value proposition
- Design and develop marketing campaigns like: Email Blasts, Drip Nurture Campaigns, Attribution, Scoring, Lifecycle Trigger, Data Enrichment, Evets and other Email communications
- Experience with tools like: Pardot, Marketo Engage, Salesforce Marketing Cloud, and Adobe Campaign Classic
- Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments
- Creating workflows for complete marketing automation to nurture prospects via Drip Campaigns. Support the Lead Conversion process through the screening, qualification and routing of leads to Sales
- Setup Webinars, Events, and Seminars in ON24 tool for Demand Generation Campaigns
- Experience in doing integration and configurations on internal and third-party tools
About You
- University or College degree
- 8+ years’ experience
- Design and Configure campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows
- Work with Clients to evaluate requirements
- Develop customer specific solutions where necessary and document them
- Well versed with team handling reporting and, task assignment and ticketing management- JIRA, Confluence, Zoho etc.
- Proactive problem diagnosis, troubleshooting and resolution
- Create Implementation plans for new and existing clients
- Creation of accurate estimates and quotations for consulting services
- Creation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution
- Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which don’t have dedicated Project Managers
- Ownership of the technology solution from estimation and design through to delivery, acceptance and operation
- Knowledge transfer/Training to customers on solution implemented regarding product Upgrades and Configuration activities
- Build great working relationship with Onshore Consulting team, Learn and Adopt best-practices from such teams globally
- Have worked on setting up a fresh instance of Adobe Campaign to go live for at least 4 clients
- Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
- Must have created complex scheduled multi touch campaigns
- Ability to manage multiple clients, projects and teams simultaneously, set and manage expectations
- Have created complex deliveries with more than 5 personalization fields
- Good communication skills to ensure effective customer interactions, communications, and documentation
- Good presentation and customer facing skills
How to Apply
Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote #306448.
You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.