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About the Opportunity
- Deliver Implementation consultancy, Customer Assistance and post-implementation support to clients in their deployment and use of Marketing Automation Campaign solution
- Examining reports measuring the performance of email campaigns & suggests improvement efforts
- Abilities in supporting integrated campaigns using email, resulting in generation of leads and pipeline revenue
- Knowledge in vendor management, digital communication, product development, and business planning
- Functioned with C-Level, Stakeholders to create marketing plans, advertising, direct marketing and campaigns
- Offering SME expertise to marketing campaigns, conferences and industry events
- Provide Industry domain SME to assist in developing the proposed technical solution, project plan, and resource estimates
- Observe digital marketing projects for clients reported on achievements as well as ensured achievement on ROI
- Writing sections of the proposal documents, including the technical solution, roles and responsibilities, value proposition
- Providing SME support, perform project reviews, help troubleshoot project issues
- Providing “on demand” assistance to resolve critical open issues that arise throughout the delivery lifecycle
- Handling end-to-end Email Marketing campaigns including planning, targeting, testing & executing
- Design and develop marketing campaigns like: Email Blasts, Drip Nurture Campaigns, Attribution, Scoring, Lifecycle Trigger, Data Enrichment, Evets and other Email communications
- Experience in tools like: Pardot, Marketo Engage, Salesforce Marketing Cloud, and Adobe Campaign Classic
- Creating workflows for complete marketing automation to nurture prospects via Drip Campaigns. Support the Lead Conversion process through the screening, qualification and routing of leads to Sales
- Setup Webinars, Events, and Seminars in ON24 tool for Demand Generation Campaigns
- Experience in doing integration and configurations on internal and third-party tools
- Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments
About You
- University or college degree
- 8+ years of relevant experience
- Expertise in the following areas:
- Marketing Automation, Email Marketing/Campaign Management
- Training and Capacity Building
- Email Program/Workflow creation and Implementation
- Marketo/Pardot/SFMC/HubSpot/Adobe Campaign Management
- Consulting/Implementation/Integration
- Work with Clients to assess requirements
- Configure & Design campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows
- Develop customer specific solutions where necessary and document them
- Proactive problem diagnosis, troubleshooting and resolution
- Create Implementation plans for new and existing clients
- Creation of accurate estimates and quotations for consulting services
- Creation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution
- Ownership of the technology solution from estimation and design through to delivery, acceptance and operation
- Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which don’t have dedicated Project Managers
- Build great working relationship with Onshore Consulting team, Learn and Adopt best-practices from such teams globally
- Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
- Have worked on setting up a fresh instance of Adobe Campaign to go live for at least 4 clients
- Must have created complex scheduled multi touch campaigns
- Have created complex deliveries with more than 5 personalization fields
- Good communication and client facing skills to ensure effective customer interactions, communications, and documentation
- Ability to manage multiple clients, projects and teams simultaneously, set and manage expectations
- Well versed with team handling reporting and, task assignment and ticketing management- JIRA, Confluence, Zoho etc.
How to Apply
Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote # 306455.
You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.